Bollywood star Katrina Kaif appointed as Maldives Global Ambassador

Bollywood star Katrina Kaif has been appointed as the global brand ambassador for the Maldives' tourism brand "Sunny Side of Life," the Maldives Marketing and Public Relations Corporation (MMPRC) announced.

The partnership is part of a major campaign to attract more international tourists by highlighting the Maldives’ stunning natural beauty, vibrant marine life, and world-renowned luxury experiences. Katrina Kaif, known for her successful career in Bollywood and achievements in the business world, including being recognized as a Forbes Icon of Excellence, brings significant global influence to the role.

Speaking about her new role, Katrina said the Maldives stands as a true symbol of luxury and natural beauty. She expressed her gratitude at being chosen to represent the Sunny Side of Life brand globally.

Visit Maldives CEO and Managing Director Ibrahim Shiuree welcomed Katrina to the role, noting that her influence and reputation would further strengthen the Maldives' image as a premier travel destination.

This move is part of the broader “Summer Sale” campaign, which promotes exclusive offers and premium experiences at luxury resorts, boutique guesthouses, and various top-tier accommodations across the country. The campaign targets key global markets including the UK, Russia and the CIS (Commonwealth of Independent States), the DACH region (Germany, Austria, and Switzerland), Italy, Poland, Spain, and India. It aims to attract tourists seeking summer vacations with unique and modern experiences.